Virgin America's Preroll Advert : Creepy And A Little Amazing

'Skip Ad' tends to be clicked on Youtube.com as soon as the countdown ends. Most of us can't even sit through 6 seconds. So how about sitting through 6 hours?

Virgin America is finding out. 

Their new preroll advert is just under 6 hours long and actually intentionally boring in parts. San Francisco agency Eleven have released their unusual new campaign for the airline today with the strange film at the centrepiece. 

The film is set in real time and depicts the typically dull events of a 5 hour 45 minute flight from Newark to San Francisco. The strangest part is all the passengers are mannequins. 

When Virgin was asked about the unusual video they said that the mannequins are to show how boring the flying experience can be if not with Virgin (BLAH is the airline shown in the video and is meant to be seen as the complete polar opposite of Virgin). The seats are cramped, the lighting is harsh and their is no entertainment - the passengers are literally bored stiff. 

The message?
You'd have to be on autopilot to mentally survive anything but Virgin.

Virgin went on to say 'if you wouldn't sit through the entire film (the full 6 hours is almost mentally impossible) why would you pay money to experience it in real life?'. 

See how you fare by watching the film below. 

Sources : https://www.youtube.com/watch?v=UsMZRl71Zo4 , http://www.adweek.com/news/advertising-branding/ad-day-virgin-americas-6-hour-preroll-ad-creepy-warholian-and-sort-brilliant-160775

Solarbox

The red phone boxes of London are as iconic as the red buses but since mobile phones became commonplace they have been more of a tourist attraction than anything else.

Solarbox plans on changing this.

Created was created by two former students of the London school of Economics, Harold Craston and Kirsty Kenny, the Solarbox is a solar powered charging booth inside the iconic phone booth design. 

The first box has been set up in London's Tottenham Court road so should be useful in the busy shopping district. Though the user has to have adverts playing whilst the phone is being charged, it's free for anyone to go in and juice up their phone. 

Other ideas for recycling the neglected phone boxes are already in use; some have been made into mini libraries, some are now used to stock medical equipment and New York has started on plans to turn thousands into wifi hotspots. 

There are plans to have 6 more Solarboxes pop up over the capital.

source : http://www.independent.co.uk/life-style/gadgets-and-tech/londons-red-phone-boxes-go-green-are-converted-into-solarpowered-phone-chargers-9770474.html